Good Design Principles for Serviced Accommodation
Serviced accommodation is a thriving sector in the hospitality industry, catering to short-term and extended stays. Well-designed spaces enhance guest experiences, improve reviews, and increase occupancy rates. Whether you’re designing a serviced apartment, a boutique stay, or a corporate rental, following good design principles ensures a comfortable, functional, and aesthetically pleasing environment.
Prioritise Comfort and Functionality
Guests choose serviced accommodation for a home-away-from-home experience. Key elements include:
- High-quality bedding: Comfortable mattresses, soft linens, and a selection of pillows cater to different sleep preferences.
- Functional furniture: Multifunctional pieces like sofa beds, extendable tables, and storage solutions maximise space efficiency.
- Ergonomic design: Chairs, desks, and seating arrangements should support long stays and work-friendly environments.
Optimise Layout and Space Utilisation
A well-planned layout enhances usability and guest satisfaction. Consider:
- Open-plan living: Creates a spacious and airy feel, ideal for modern serviced accommodations.
- Zoning: Clearly defined areas for sleeping, working, dining, and relaxing improve usability.
- Smart storage solutions: Built-in wardrobes, under-bed storage, and foldaway furniture make the most of limited space.
Use High-Quality, Durable Materials
Frequent guest turnover requires resilient materials that withstand wear and tear while maintaining aesthetics.
- Flooring: Opt for durable options like luxury vinyl tiles, engineered wood, or high-quality laminate.
- Surfaces: Quartz or granite countertops are stylish and easy to maintain.
- Furnishings: Choose high-quality fabrics and finishes to ensure longevity.
Enhance Aesthetic Appeal with Timeless Design
While trends come and go, a timeless design ensures lasting appeal:
- Neutral colour palettes: Shades of white, grey, beige, or earth tones create a calming ambience.
- Accents and textures: Incorporate soft furnishings, artwork, and statement pieces to add character.
- Lighting: Layered lighting with ambient, task, and accent lights enhances mood and functionality.
Incorporate Smart Technology
Modern travellers expect tech-savvy accommodations that improve convenience and efficiency:
- Keyless entry systems: Secure and hassle-free access for guests.
- Smart thermostats: Allow guests to control heating and cooling effortlessly.
- High-speed Wi-Fi: Essential for business travellers and digital nomads.
- Streaming services: Smart TVs with access to Netflix, YouTube, and other entertainment platforms.
Focus on Sustainability
Eco-friendly design is a growing priority in hospitality. Consider:
- Energy-efficient appliances: Reduce electricity consumption and operational costs.
- LED lighting: Long-lasting and cost-effective.
- Eco-friendly toiletries and cleaning products: Appeal to environmentally conscious guests.
- Water-saving fixtures: Low-flow taps and dual-flush toilets minimise water usage.
Pay Attention to Safety and Security
Guest safety is paramount in serviced accommodation:
- Secure locks and entry systems: Ensure peace of mind for both guests and hosts.
- Fire safety compliance: Smoke alarms, fire extinguishers, and emergency exit plans are essential.
- CCTV and security measures: Discreet but effective surveillance in common areas enhances security.
Maintain Cleanliness and Hygiene Standards
A spotless space is a top priority for guests and influences reviews:
- Professional cleaning services: Regular deep cleans maintain hygiene.
- Easy-to-clean surfaces: Reduce maintenance efforts and enhance longevity.
- Well-maintained bathrooms and kitchens: Ensure fixtures, appliances, and plumbing are in top condition.
Personalisation and Local Touches
Adding unique elements enhances the guest experience:
- Local artwork and decor: Reflect the culture and heritage of the location.
- Personalised welcome packs: Small gestures like a welcome note, complimentary snacks, or local guides create a memorable stay.
- Flexible design: Adapt spaces for different guest types, from solo travellers to families.
Conclusion
Good design in serviced accommodation blends comfort, functionality, and aesthetics while ensuring durability, security, and sustainability. By following these principles, property owners can create spaces that attract high occupancy rates, positive reviews, and repeat guests.